A store sells a product for $120 after a 25% markup on cost. What was the original cost?

Sun, 03 May 2026 15:40:41 +0000

**Why $120 Isn’t Always the Full Price: What’s the Real Cost Behind Premium Products?** Curious shoppers and small-business owners alike are wondering: Why does a store sell a product for $120 when the price tag includes a 25% markup? In an era where price transparency and fair value drive online decisions, this question taps into growing interest in pricing logic and consumer awareness. Understanding how markups work sheds light on commercial operations, budgeting, and marketplace trust—especially when discussions turn toward product pricing, supply chain costs, and retail economics. This piece breaks down the math behind this common scenario, explains how retail markups function, and answers the critical question without sensationalism. A store sells a product for $120 after a 25% markup on cost. What was the original cost? At first glance, calculating the base price seems straightforward—but the real insight lies in how markups position pricing strategy in today’s competitive U.S. market. ### Why This Price Narrative Matters in Current Markets