You Won’t Believe How Burger King Turns ‘How to Train Your Dragon’ Into a Viral Feast!

Tue, 05 May 2026 21:40:35 +0000

You Won’t Believe How Burger King Turned ‘How to Train Your Dragon’ Into a Viral Feast! In a clever fusion of pop culture and fast food, Burger King recently launched a whimsical marketing campaign that turned the beloved How to Train Your Dragon universe into a mouthwatering, viral dining experience—what fans are calling a “viral feast.” By blending animation-inspired visuals, immersive storytelling, and mouthwatering menu items, Burger King didn’t just sell burgers—they invited customers into a dragon-loving adventure. ### From Screen to Saddle: The Birth of the Dragon Feast Campaign Drawing inspiration from the heartwarming and thrilling How to Train Your Dragon franchise, Burger King transformed select restaurants into whimsical “Dragon Training Zones.” From everything to themed interior decor featuring dragon statues and island-inspired set designs, to interactive AR experiences where kids and families could “train” digital dragons using AR filters, the campaign immersed guests in the dreamy world of Berk.