wicked part 3

Wed, 06 May 2026 03:05:52 +0000

According to the Persuasion Knowledge Model (PKM; Friestad and Wright 1994), consumers responses to advertising, especially the activation of defense strategies, depend on the. ABSTRACT This study aims to contribute to the literature by examining how two opposite-valanced mechanisms (activation of conceptual persuasion knowledge and perceived transparency of the. In addition, native advertising norms, platform familiarity, and persuasion knowledge can differ across cultural settings, potentially shaping ad recognition and engagement in distinct ways. This study investigated how ad disclosure and ad recognition predict the effectiveness of native advertising in relation to persuasion knowledge. Two experimental studies revealed that evaluation of.