Mon, 04 May 2026 22:57:11 +0000

Why Did They Hide Secret Ruffles Potato Chips in Plain Sight? The Curious Canapé Tactic Explained Have you ever noticed vibrant, eye-catching ruffles around classic Ruffles potato chips—yet their secret identity as “Hidden Flavor” or “Secret Recipe” Supreme flaps intentionally hidden from plain sight? This clever packaging strategy isn’t just whimsical—it’s a masterstroke of marketing brilliance. In this SEO-rich exploration, we’ll uncover why Frito-Lay chose to hide these “secret” Ruffles chips in plain sight and how this tactic boosts brand engagement, curiosity, and sales. --- ### The Art of Visibility and Deception: Why Hide Secret Chips?